About Us
The Two Names on the Van
Howard is Luke. Naish is Dean. There's no made-up heritage brand here, just two directors who are on every job they quote.
★★★★★ 5.0 from 48+ verified reviews
About Us
Howard is Luke. Naish is Dean. There's no made-up heritage brand here, just two directors who are on every job they quote.
★★★★★ 5.0 from 48+ verified reviews
The Short Version
Howard Naish is exactly what it says: Luke Howard and Dean Naish, the two people who founded the company, own it, and kneel on its floors. Between them there's more than 40 years on the tools, and the arrangement has never changed: the people who come to quote your floor are the people who sand it. No salespeople, no crews you've never met.
Director
Dean has been in flooring since he was 17, which is now more than two decades of sanding, staining and fitting floors across South London. The trade runs in the family: his dad Alan is a chimney sweep, the fifth generation of Naish & Sons, sweeping since 1870, and Dean grew up in Coulsdon riding along to jobs in his dad's van.
These days the van is his own and the co-pilot is considerably furrier. When a Saturday isn't spent finishing a floor, there's a fair chance it ends at AFC Wimbledon, where he holds a season ticket.
Dean and the co-pilot, en route to a job.
Luke setting the centre spine of a herringbone floor, the row every other block follows.
Director
Luke was born and raised in Balham and has spent pretty much his whole life in SW12, which is why the van is usually parked there. He learned to talk to anyone outside his dad's charity shop on Streatham Hill, and he's been putting that education to work with clients ever since.
On the tools he's the reason the patterns on this site line up: patient, precise, and happiest halfway across a subfloor with a laser line and a spine of herringbone to set. That's him in the photo, doing exactly that.
Real People
We've put our families on this page for a simple reason. We spend our working lives in family homes, around kids, dogs and dinner times, and it helps to know the people sanding your floor live exactly the same way. Your home gets treated like ours because ours look just like yours.
Dean and his family.
Luke and his family.
Why It Matters
Plenty of flooring companies are a phone number, a salesperson and a rotating cast of fitters. We're the opposite on purpose. The directors quote every floor, work every job and answer for every finish, and when a job needs more hands, they're hands we've trusted for years. It's a slower way to grow a company and a better way to sand a floor.
Free Quote Within 48 Hours
A free site visit from one of the two people on this page, honest advice, and a fixed quote within 48 hours.
020 3131 0122