South London · Howard is Luke, Naish is Dean
Family-run, with 22 years' hands-on experience. Same hands on every job: every floor sees a partner, not a subcontractor.
★★★★★ 4.9 from 50+ Google reviews
About Us
Howard Naish Wooden Floors is co-owned by Dean Naish and Luke Howard. One of us is on every single job. Every floor sees a partner, not a subcontractor. Between us, that's over 40 years of flooring experience. Same hands, same standard, every job.
We specialise in new floor installation and floor sanding: oak planks, herringbone, chevron, parquet, pine boards, engineered or solid. Stains and finishes from LOBA and Bona, engineered oak from Staki, plus other trusted trade suppliers depending on the job.
The way we treat clients matters to us as much as the floors. We take time to understand what each customer wants, talk through options honestly, and treat your home with the same care we'd give our own. Most of our work comes through word of mouth, and that only happens if you've done right by the people before.
Every job comes with a free site visit.
Our Most-Watched Floor
The black gaps filled, the boards sanded back, the finish rolled on, and the reveal. This is the one that got watched more than anything else we have ever shared.
What We Do
Wood floor installation across South London: oak planks, herringbone, chevron and parquet. One of us is on site every day, walking you through species, finishes and grades before any board is lifted.
Book a Free Site VisitFloor sanding and restoration across South London: pine boards, oak parquet or engineered. 22 years' hands-on experience, industrial dust extraction, and the right approach picked for your floor.
Book a Free Site VisitWood floor repairs: loose boards, damaged blocks, worn sections. Whether we're fitting a new floor or restoring an old one, a hands-on assessment from Dean or Luke means a level surface and a flawless finish.
Book a Free Site VisitWood floor care and maintenance tailored to your finish: oil, hardwax, lacquer or stain. Free care guides for every finish we use, and the products to go with them.
Read the care guides →Drag the slider
A worn oak kitchen floor in Clapham SW4, before and after our three-stage sanding process. Real job, real photos, no filters.
Oak kitchen floor, Clapham SW4. Sanded, sealed and finished by Howard Naish.
4.9 From 50+ Google Reviews · 46 More on Checkatrade
"Dean and Frank did an amazing job. Would highly recommend! Great communication and easy to work with. So pleased with the finished work!"
"Really impressed with the quality of the work and finish. Hard workers, good communicators. Would def recommend."
"Great job and attention to detail. A quality craftsman who loves wooden floors. He made his recommendations on what would look best and delivered. Thank you Luke and team."
"So happy with Dean and team. Communication was quick and clear. The guys did a fantastic job at sanding the floors with care. The results were night and day. We are beyond happy with the results. Thanks Dean!"
"Excellent service from start to finish. The team restored my wooden floors beautifully. Punctual, arrived exactly on time, and worked in a very tidy and professional manner throughout."
46 independent reviews from different clients, separate from Google
Try Before You Book
Not ready for a visit just yet? Upload a photo of your room and watch the floor transform, your first visualisation is free. Your personal code for ten more comes with your free site visit.
Where We Work
We work across South London including Clapham SW4, Balham SW12, Dulwich SE21 and Wimbledon SW19, plus Southfields, Tooting, Brixton, Streatham Hill, Crystal Palace, Gipsy Hill, Kensington, Purley, Sutton and Camberwell, with Wandsworth, Battersea, Streatham and the surrounding postcodes covered too.
SW12 · Pine & Parquet
SW4 · Parquet & Hardwood
SE21 · Bespoke Patterns
SW19 · Hardwood Specialists
SW18 · Rescue & Restoration
SW17 · Installation & Sanding
SW9 · Sanding & Installation
SW2 · Sanding & Staining
SE19 · Pine Specialists
SE19 · Sanding & Staining
W8 · Parquet Restoration
CR8 · Herringbone
SM1 · Sanding & Staining
SE5 · Supply & Fitting
New
The same boards and aftercare we fit and use on our own jobs, now available to buy. Engineered oak from the Staki range, and the finishing and maintenance products we trust: Bona, Osmo and LOBA.
Every order comes with the same honest advice we give on site. Not sure what your floor needs? Ask us first.
Free Quote, No Obligation
A free site visit, an honest conversation about what your floor needs, and a fixed written quote. No surprises mid-job.
020 3131 0122
