Howard is Luke · Naish is Dean
Floor Sanding & Wood Floor Installation in South London
Family-run, with over 40 years' hands-on experience between the directors. Same hands on every job: every floor sees a partner, not a subcontractor.
★★★★★ 4.9 from 52 Google reviews
Drag the handle. A worn oak kitchen floor in Clapham SW4, before and after our three-stage sanding process. Real job, real photos, no filters.
Straight Talk
What the Trade Won't Tell You
The things customers usually learn the hard way, told before you've paid anyone. Three of the ten:
A bad sand hides until the finish goes on
Skipped grits leave marks you only see once the lacquer lands, and fixing them costs about triple. Ours is a three-stage sand, every floor.
"Dust-free" isn't a thing
The honest number is about 95 percent, never 100. Lift one floorboard and that dust never sees an extraction unit. Anyone promising zero is overselling.
A deposit should buy you a place, not a disappearance
40% books your place in the queue and the balance is due when you've walked your own floor. Cancelled by us? Full refund.
Every job is backed by the Howard Naish Workmanship Promise: 2 years on installation, 12 months on sanding and refinishing. If our work fails, we fix it.
Comparing firms? Our guide on choosing a floor sanding company in London gives you the questions to ask anyone, including us.
About Us
The Two Names on Every Job
Howard Naish Wooden Floors is co-owned by Dean Naish and Luke Howard. One of us is on every single job. Every floor sees a partner, not a subcontractor. Between us, that's over 40 years of flooring experience. Same hands, same standard, every job.
We specialise in new floor installation and floor sanding: oak planks, herringbone, chevron, parquet, pine boards, engineered or solid. Stains and finishes from LOBA and Bona, engineered oak from Staki, plus other trusted trade suppliers depending on the job.
We work one room at a time where the job allows, so you can keep living in the house while we're there. Every floor machine we run is on industrial dust extraction. The finish only goes down when the floor is right. Most of our work comes through word of mouth, and that only happens if you've done right by the people before.
Meet Dean and Luke ▸Our most-watched floor: the black gaps filled, the boards sanded back, the finish rolled on, and the reveal. That's one of us on the roller.
What We Do
Our Services
Installation
Wood floor installation across South London: engineered oak planks, herringbone and chevron, and parquet. One of us is on site every day, walking you through species, finishes and grades before any board is lifted.
Book a Free Site VisitRestoration
Floor sanding and full restoration across South London: original pine floorboards, oak parquet or engineered. Over 40 years' combined hands-on experience, industrial dust extraction, and the right approach picked for your floor.
Book a Free Site VisitRepair
Wood floor repairs: loose boards, damaged blocks, worn sections. Whether we're fitting a new floor or restoring an old one, a hands-on assessment from Dean or Luke means a level surface and a flawless finish.
Book a Free Site VisitMaintenance
Wood floor care and maintenance tailored to your finish: oil, hardwax, lacquer or stain. Free care guides for every finish we use, and the products to go with them.
Book a Free Site VisitTry Before You Book
See It In Your Own Room First
Upload one photo of your room and see your own floor sanded, stained and finished before anyone touches it. The first one is free. Your code for ten more comes with your free site visit.
A real render from the visualiser: bare, worn pine boards in one of our clients' living rooms, shown as unfinished oak herringbone. Drag to compare.
4.9 From 52 Google Reviews
What Our Clients Say
“Dean and Frank did an amazing job. Would highly recommend! Great communication and easy to work with. So pleased with the finished work!”
“Really impressed with the quality of the work and finish. Hard workers, good communicators. Would def recommend.”
“Great job and attention to detail. A quality craftsman who loves wooden floors. He made his recommendations on what would look best and delivered. Thank you Luke and team.”
“So happy with Dean and team. Communication was quick and clear. The guys did a fantastic job at sanding the floors with care. The results were night and day. We are beyond happy with the results. Thanks Dean!”
46 independent reviews from different clients, separate from Google
Where We Work
Areas We Cover
We work across South London. Eight recent jobs from the areas we cover:
Chipstead CR5
Black finger mosaic, laid and stained on site
Clapham SW4
Herringbone brought up to a high-gloss finish
Camberwell SE5
Pale grey-white oak chevron, supplied and fitted
Southfields SW18
Kitchen oak rescued and stained weathered brown
Fulham SW6
Walnut herringbone with inlay border, brought back
Dulwich SE21
Chevron oak through a Village period home
Balham SW12
A herringbone reception on our home turf
Crystal Palace SE19
Original pine bedroom boards, restored
Also covering Wimbledon SW19, Tooting, Brixton, Streatham Hill, Gipsy Hill, Kensington, Purley, Sutton, Putney and Battersea, with Wandsworth, Streatham and the surrounding postcodes covered too.
Thirty Seconds, Five Boxes
Tell Us About Your Floor
Leave your details and one of us replies personally, usually the same day, to arrange your free site visit. No obligation, whatever you decide.
We're booking about three months ahead at the moment, and a deposit holds your place in the queue. Dates tight? Ring us anyway, cancellations happen and smaller jobs can often be slotted in.